2022 UFV Convocation GIFs
CHALLENGE
Recently was contacted by a returning client, University of Fraser Valley, to create a new set of Instagram story stickers. They needed an approach that was fun, current, and different from other years, as well as a design that spoke to the new generation of graduates.
SOLUTION
We decided to keep things light-hearted and goofy, with black cartoon outlines and sparkles. The style is a callback to collegiate stickers (like those that you would stick on an agenda) and some subtle inspiration from rubber-hose arm cartoons that are having a comeback in 2022. We added some accents (like drops and sparkles) in the UFV secondary colour palette of pink, yellow, and blue.
